This print campaign for the New York Stock Exchange was created to appeal to the owners and CEOs of private companies and promote the listing of their companies on the NYSE. The campaign was designed to run in Wall Street Journal.

The subheads on the ads read:

ad 1: "You are ready for the ultimate set of initials."

ad 2: "Does your company have what it takes to be here?"

ad 3: "Your company had many important milestones. Are you ready for the most important one?"

© 2003 Dmitry Paperny