In 2002 New York Mets were recovering from a bad season. The ad campaign was supposed to reinvigorate the fan base and suggest that with the new lineup nothing was impossible for the team, ultimately resulting in higher season ticket sales. Joanna Carver worked with me on this project as a copywriter.

The headline on each ad says:

"This season there's no telling how far we could go."

© 2003 Dmitry Paperny