Glossy Flower makes cosmetic and beauty products for teen and "tween" girls. The appeal of the brand is in its attitude: Glossy Flower understands its customers and does not look down upon them. Hip, fun and cute at the same time, the company was looking for an icon that girls could identify with: a character that is both good and slightly "bad". The solution was a memorable icon and colorful identity.

© 2003 Dmitry Paperny