This expandable banner top layer creative was the first ever rich media ad to run on AOL Welcome Screen. The ad featured a 3-D model of a Ford truck that users could rotate and view from all angles, as well as shots of the car interior. The ad was designed to fit within AOL's 75 K size restriction while offering the users the best interactive car experience ever. It was up for the entire day on 9/4/03 and became the most successful rich media ad AOL ever produced. This project was developed in collaboration with Jeff Jouppi and Jon Alferness.